Case Story

Creative teams transform law firm’s brand and marcomm ops

Paragon has been a strategic partner to one of the world’s leading law firms for more than 15 years, delivering exceptional creative and communications services that support their brand and business objectives. Our creative team, operating from London and Melbourne, has combined technology and innovation with an agency culture to transform the firm's marcomms operations.

Working with offshore partners and our global agency hubs, the team delivers consistent and high-quality outputs across design, motion graphics and film production, and provides expert support for brand and creative development, campaign planning and deployment, and media buying. To streamline our processes, we’ve implemented a state-of-the-art workflow tool and an efficient triage process. We also embrace AI to expedite video, motion and translation tasks, ensuring faster turnaround times and cost savings.

Our efforts have successfully reduced project turnaround times by 50% and achieved 100% of SLAs and KPIs, while maintaining a consistent visual brand across the firm’s global network. We have successfully delivered high-profile, strategically important Tier 1 projects. However, by assigning every type of project to the most suitable resources and locations, our integrated creative network maintains quality and efficiency across the whole contract – optimising delivery timelines and budgets, and helping our client achieve a significant reduction in agency spend.

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