Despite being listed on the New York Stock Exchange and consistently ranked within the top 10 merger and acquisition advisers in the US, our client (founded as recently as 2007) had an outdated and poorly executed brand identity that was damaging brand perception among important audiences. However, having acknowledged the problem, the firm didn’t have the internal resources for the brand refresh, rationalisation or rollout. Paragon offered a cost-effective solution that combined the in-depth client knowledge of our onsite team with our global creative network – an extension to the client’s stretched marketing department that gained the trust of stakeholders to successfully deliver the project.
Today, our expert teams are guardians of a extensive suite of consistent brand assets that enhance the firm’s global reputation through impactful marcomms, presentation graphics, videography and creative design. We’re also responsible for print management and reprographics within an integrated, 24/7 creative services platform that delivers resilience, flexibility, cost-efficiency and a better employee experience.