An Appetite for Disruption – Full Report

An appetite for disruption – The agency is dead. Long live the agency!
 

For years the debate about whether the traditional agency model is dying – or indeed has already died – has been pored over. Regardless of which side of the fence you stand, I think we can all agree that there’s been a seismic shift in what brands and talent need from agencies. Today, brands need to create more for less. More content, with more relevancy; across more channels. But with less budget, less time, and often, less resource. Combine this with a mass exodus of junior and middleweight creative talent who are turning their backs on the once attractive ‘work hard, play hard’ traditional agency culture, and it’s a perfect storm for agency disruption. 

In our research report – An appetite for disruption – we examine why technology and talent are leading an agency evolution, and why traditional and in-house agency models are no longer up to the task of meeting brands’ needs.