An Appetite for Disruption – Part 1 – How Did We Get Here?

For years the debate over who gets what work has resulted in agency and in-house teams often being pitted against one another. Or even worse still, questioning whether all a brand’s creative and marketing eggs should go in agency or in-house baskets.

In part 1 of the report – How did we get here? –  we will explore the driving forces behind the agency evolution, and why brands are adopting different models to meet their varying content needs.