An Appetite for Disruption – Part 2 – The Acceleration in Digital Content Consumption

The channels open to brands to engage with their audience has grown markedly. But keeping up with consumer appetite for content is presenting brands with a real challenge. 19 per cent of marketers in our report say they are struggling to keep up with new trends, and a further 20 per cent say a big pain point is finding new ideas for content. 
 

In part 2 of the report – The acceleration in digital content consumption – we will explore how content is performing across different channels and why the adoption of a multi-channel mix is imperative for brands to get their message across.