An Appetite for Disruption – Part 3 – The Rise of the Mar-Tech Machines

Two of the biggest assets in an agency’s pitch armoury continues to be their ability to deliver top talent and technology. But the future balance of those two components is leading to excitement and trepidation in equal measure. The rise of AI and automation holds the promise to disrupt the marketing landscape similar how the advent of internet has disrupted how we consume and interact with content.
 

In part 3 of the report – The rise of the mar-tech machines – we will explore how advances in marketing technologies are changing the game, with the promise to either enhance or disrupt the marketing ecosystem.