An Appetite for Disruption – Part 5 – Why it’s no Longer a Question of Either/or. Brands and Talent Just Need More

It’s not uncommon for brands to have a triple or even four-digit roster of agencies. It’s become an untenable beast for brands to manage, not least in terms of budget. With reduced marketing budgets and new challenges, brands are looking for an alternative agency model – one up to the task to meet their varying needs.

In part 5 of the report – Why it’s no longer a question of either/or. Brands and talent just need more – we will explore how brand and marketing needs are driving a disruption of the traditional and in-house agency model.